The Importance of Customer Feedback

The Importance of Customer Feedback

Customer feedback is singlehandedly one of the most important things you are ever going to get while at your company. As soon as possible your company should be getting feedback from its customers or even potential customers. You can ask potential customers if your product is something that they would be interested in buying.importance of customer feedback


For example email out some people who you think would be part of your target demographic and ask them to go for lunch or coffee. Make sure to stress that you aren’t trying to sell them anything. If they seem receptive of your idea then you can ask questions about different kinds of price points and see if some of them would be willing to become beta testers.

Everyone must listen to their customers. It’s the bottom line. If people don’t like your product then why would they buy it?! You must be bringing VALUE to your customers. Its very easy to fall into the trap of thinking you have the greatest product idea in the world but then you spend hours and millions of dollars on it and it ends up being something that no one wants to buy.

Different segments of your target market should be consulted, before, during, and after, the development of your product/ service. At the end of the day you are doing it for the benefit of the customer so trying to guess what the customer wants is akin to playing with fire…. Or maybe a volcano…

If, with the help of customer feedback, before and during the development process you create a great product then the battle is almost won. Customers who are happy with your product will more than likely pass on word about their amazing experience to their friends and colleagues who will in turn check out and maybe buy your product.

There is a statistics being brandished around that 95% of start ups fail. In my opinion a majority of it is due to the lack of customer validation and interaction with customers by the people who are making the product itself. It is said that the people who have the least amount of problems when it comes to getting an idea to be used are people who would be part of the target customer demographic. For example, medical professionals coding and creating an app that would help with around the hospital would be more likely to succeed than a company only meeting up with the doctors once or twice during development.

importance of customer feedbackSo really there are two main things you have to do.

1. Make something that the customer ACTUALLY wants and will pay for.

2. Constantly listen to the customer and use their feedback to make your product even better.

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